Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
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Tag: brand
How to Differentiate Your Brand With Customers Who Crave Experiences
One hotel brand found its guests want a special experience at each location.
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3 Keys to a Great Event That Epitomizes Your Brand
Craft killer experiences that build affection and loyalty in your customer base. You can do that no matter what your budget.
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5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
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Building Your Personal Brand Where You Work
To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
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3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
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When Your Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue reading
This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
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5 Lessons You Can Learn from Uber Chief Brand Officer Bozoma Saint John
Saint John is a great example for entrepreneurs and business leaders.
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Today’s Savvy Branding Mixes Traditional and Modern Brand Strategies
Grow your brand in 2018 by focusing on authenticity and consistency
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12 Ways to Elevate Your Personal Brand in 2018
Tips you can use next year to build your brand.
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Why You Should Hire One of These People to Tell Your Brand’s Story
Veterans are geniuses at storytelling.
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4 Online Tools to Help Amplify Your Personal Brand
A strong personal brand makes everything easier.
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20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world’s biggest brands are marketing with Instagram, and you can, too.
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5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
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What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
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