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Tag: brand
The 4 Most Lethal Branding Mistakes and How to Avoid Them
Have a well-written and consistent message across all mediums.
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5 Strategic Moves Startups Can Make to Build a Brand That Sticks
The strategic decisions that’ll put your company ahead of the curve years from now need to be made beginning day one.
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How to Build a Better Brand With Human-Centered Design
Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
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Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of ‘Tough Love Tuesday,’ the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
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How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
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5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor’s site. It can’t be trademarked. So, stop defending stock art because it’s “cheap.”
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3 Reasons Why Influencer Marketing Produces Incredible Value
Still on the fence about influencer marketing? It’s time to join the trend.
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3 Branding Goals I Know You Can Accomplish This Year
Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
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Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
The strategies that worked for baby boomers and Generation X just don’t work anymore.
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Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
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Are you a marketer? You need to be marketing yourself
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.
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Gateway to success: How to prep your marketing campaign before the holiday season
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season.
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Please visit Marketing Land for the full article.
Make user-generated content your brand’s secret weapon
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle…
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Please visit Marketing Land for the full article.
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.
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Please visit Marketing Land for the full article.
How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
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Please visit Marketing Land for the full article.
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audiences’
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the ‘Creating Superaudiences: Personalizing the Customer Experience’ panel at MarTech Boston.
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Please visit Marketing Land for the full article.