brand - Online Marketing

August 31, 2017 Uncategorized

Capturing dark social activity can help brands avoid data commodification

Don’t ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.

Please visit Marketing Land for the full article.

August 28, 2017 Uncategorized

6 web properties you can use to protect your branded search results (with real examples)

How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.

Please visit Marketing Land for the full article.

August 22, 2017 Uncategorized

Why freelance marketing work could be damaging your personal brand

While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.

Please visit Marketing Land for the full article.

August 21, 2017 Uncategorized

Why your brand should obsess over its customers, not its competitors

Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.

Please visit Marketing Land for the full article.

August 17, 2017 Uncategorized

How to market your brand using interactive native content, Part 5

In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.

Please visit Marketing Land for the full article.

August 10, 2017 Uncategorized

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent.

Please visit Marketing Land for the full article.

August 2, 2017 Uncategorized

How to bridge the gap between brand and direct response marketing

How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

How to market your brand using interactive native content — Part 4

In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.

Please visit Marketing Land for the full article.

June 26, 2017 Uncategorized

When it comes to building brand infatuation, easy does it

What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.

Please visit Marketing Land for the full article.

June 20, 2017 Uncategorized

With brand safety in mind, YouTube steps up efforts to ‘fight online terror’

Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.

Please visit Marketing Land for the full article.

June 19, 2017 Uncategorized

Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on…

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June 18, 2017 Uncategorized

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.

Please visit Marketing Land for the full article.

June 14, 2017 Uncategorized

Marketing Day: Google Shopping, brand safety & CMOs on the future of martech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 14, 2017 Uncategorized

Who’s really responsible for brand safety? Tools you can employ to take the matter in hand

As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.

Please visit Marketing Land for the full article.

June 14, 2017 Uncategorized

How to market your brand using interactive native content — Part 3

In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.

Please visit Marketing Land for the full article.

June 13, 2017 Uncategorized

LinkedIn partners with Acxiom for brand targeting

Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.

Please visit Marketing Land for the full article.