Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
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Tag: brand
Beyond the ad: How to incorporate purposeful mission into brand practices
In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.
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KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.
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Square launches “For Every Kind of Dream” brand campaign with powerful film about refugee entrepreneur
This is the first in a series of films featuring Square sellers rolling out in 2017.
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Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom
Companies providing marketing services to SMBs appear to score lower than companies in other categories.
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GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses
Get to Know: GoldieBlox CMO Kenny Davis
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First you thought your brand dollars were safe… then fake news happened
Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.
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The resurgence of brand marketing in a demand generation world
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.
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Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
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Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
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Keep it simple: 10 digital brand metrics that matter
Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.
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