When it comes to “brand experience,” harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here’s how.
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Tag: brand
The Founder of This Snack Brand Totally Messed Its Name Up. Here’s How He Fixed It.
Turns out, most of us don’t want to be reminded that we’re eating a chip made out of a bird.
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5 Tactical Tips to Grow Your Brand and Create a Successful Marketing Structure
Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure.
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6 Powerful Brand Storytelling Tips For Marketers
Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.
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Upmarket Furniture Brand Shifts To Licensing Model For Long-Term Success
Inc & Co Brand, Maker&Son launches licensing model In the UK
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How To Keep Your Personal Brand Visible (By Understanding What Makes It Invisible)
No matter where you’re at in your personal brand journey, it’s always good to be open to new strategies or ways of thinking about things.
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How I Could Have Saved Toys “R” Us — a Lesson in Brand Building
Almost five years since Toys “R” Us officially shut its doors, let’s take a deep dive into lessons learned from the rise and fall of this beloved company.
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5 Marketing Tips for Brand Success
Follow these best practices for your brand to have a top-tier marketing strategy going into the new year.
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How to Build a Competitive Brand That Gives Your Startup an Edge
Your brand as a founder and as a startup both matter, especially in the early days. Here’s how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.
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Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here’s What You Should Know.
Learn how to build a strong brand and a loyal customer base.
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5 Reasons Why Your Brand Needs a Strong Social Media Presence
Social media has replaced traditional media, so it’s time to funnel your marketing budget into a better, more reliable strategy
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2 Key Marketing Tactics to Increase Brand Awareness and Credibility
Here are two strategies to increase brand awareness and perceived value. Combined, these two strategies are useful for increasing your brand’s credibility, especially on social media.
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3 Steps to Building a Brand That Resonates in a Crowded Industry
Here are three key steps to building a brand that stands out.
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How Promotional Pricing Devalues Your Brand
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
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7 Ways to Supercharge Your B2B SaaS Brand Visibility on LinkedIn
Unfortunately, few B2B brands know what to do to stay visible to their target market. In this article, you will be equipped with seven keys to growing your B2B brand visibility on LinkedIn.
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How to Use Personal Brand Photos to Stand Out on Social Media (and Be Remembered)
Yes, as a business owner, photos can help you make a memorable impression and connect with your audience — but no, a random selfie won’t cut it.
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This Is the Future of Brand-Creator Relationships as the Creator Economy Grows
The success of your brand depends on the bonds you build with content creators and influencers. Take a look at where the content creation industry is headed.
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