Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO.
Continue reading
Tag: brand
Want to Increase Sales? Leverage this Brand Hack
It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s visibility both online and off.
Continue reading
What Colors Should You Use For Your Personal Brand? (and Why It Matters)
When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite.
Continue reading
How This Amazing Campaign Succeeded in Changing a Brand’s Perception and People’s Lives at the Same Time
In our series ‘Anatomy of an Ad,’ Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.
Continue reading
5 Ways to Get Media Coverage for Your Brand
Learn the secrets that the top PR firms use to get media coverage for brands.
Continue reading
7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)
For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts.
Continue reading
How to Build Brand Awareness and Loyalty
There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market’s memory.
Continue reading
Getting The Most Value Out Of Your Brand Identity Design
Ensure that your overall look aligns with your ethos.
Continue reading
The Secret Sauce of Brand-First Customer Experiences
How brands can turn customers into raving fans
Continue reading
How to Prepare Your Brand for Web 3.0 Marketing
The head of strategy of EWR Digital explains the key features of Web 2.0 and Web 3.0 marketing and shares what you can do to prepare your brand for what comes next.
Continue reading
The Importance of Print Media and How It Can Benefit Your Brand
Don’t skip out on printed brand materials, you could be missing out on major brand opportunities!
Continue reading
Don’t Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
Continue reading
How Content Atomization Maximizes the Value of Brand-Creator Partnerships
Getting granular can pay off in major ways.
Continue reading
How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future.
Continue reading
Launching a New Brand? 6 Ways to Maximize Your Impact With First Impressions
Here are six ways to make your product launch or grand opening moment great, it’s critical to have a strategic “go to market” strategy mapped out well in advance of going live.
Continue reading
Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
Continue reading
How Pro Wrestler Brimstone Built a Brand That Reaches Millions of Listeners Every Week
Actor, wrestler and entrepreneur Brimstone breaks down the creation of Grindhouse Radio.
Continue reading