A las marcas nos les basta con experimentar con la nueva red social, lo que quieren es alcanzar a su público objetivo.
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Tag: branded
Should You Spend Money on Branded Search Ads?
If you’re not allocating any of your budget to branded search, you’re probably making a mistake.
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How to Create Amazing Branded Interview Videos
Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers.
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For Marketers, Here’s How to Easily Create Branded Videos
For less than $25, Wave.Video makes it easy to add video to your marketing strategy.
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Nacho Fries With That? How Taco Bell and Others Make Branded Content We Devour
Branded content can engage your biggest fans, but you’ll have to rethink what storytelling means now.
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Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent.
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Please visit Marketing Land for the full article.
Branded storytelling: Capitalizing on moments that matter
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
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Please visit Marketing Land for the full article.
Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
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Please visit Marketing Land for the full article.
Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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Please visit Marketing Land for the full article.