branding - Online Marketing

July 14, 2019 News

This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn’t Ready for Retail

Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.

May 8, 2019 News

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.

March 31, 2019 News

Branding Strategies That Create Customers Who Spend 300% More

How to use the Internet to create and grow your brand.

February 4, 2019 News

5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.

November 4, 2018 News

This Pancake and Waffle Company Dedicated Years to Getting Its Branding Right and Now Makes 8-Digit Revenues

Birch Benders got the attention of Target by working on its packaging and finding its voice.

October 21, 2018 News

4 Branding Lessons From Nike’s Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

October 16, 2018 News

The Lessons We Can All Learn From Sears’s Branding Blunders

Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why.

July 8, 2018 News

5 Branding Tips If You’re an Entrepreneur on a Budget

Ever hear of a brand style guide? That’s the very first thing you’ll need.

June 12, 2018 News

Branding Your Business and Crafting Your Story in the Cannabis Industry

Learn the essentials about getting your business ready for its market debut.

June 5, 2018 News

Why You Shouldn’t Worry About Branding Until You Make 6 Figures

If you’re not already bringing in major sales, you need to spend your money on this first.

June 5, 2018 News

5 Powerful Branding Lessons From ‘Fuller House’ Star Candace Cameron Bure

To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself.

May 12, 2018 News

3 Branding Secrets for Ecommerce Success on Amazon

Going the extra mile is essential when building your ecommerce brand.

May 4, 2018 News

14 Personal Branding Tips for Aspiring Freelancers

Here are some ways you can set yourself apart in the highly saturated freelance market.

April 5, 2018 News

Branding Boot Camp: The Final Result

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith’s boot camp.

March 29, 2018 News

Branding Boot Camp: How to Build a Tactical Marketing Plan

In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.