In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.
Continue reading
Tag: branding
Why Employer Branding Is So Important
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Continue reading
Branding Boot Camp: What to Do When You’re Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.
Continue reading
8 Old-School Branding Techniques That Will Still Work for You Today
The ‘Mad Men’ days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,
Continue reading
Today’s Savvy Branding Mixes Traditional and Modern Brand Strategies
Grow your brand in 2018 by focusing on authenticity and consistency
Continue reading
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it.
Continue reading
Online Sales and the Importance of Branding Your Business From Day 1
One lesson is that the founder of the brand — unless we’re talking Steve Jobs — shouldn’t become the face of the business.
Continue reading
Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
Continue reading
A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.
Continue reading
Please visit Marketing Land for the full article.
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Continue reading
22 Statistics That Prove the Value of Personal Branding
Personal branding is becoming less of a competitive edge and more of a requirement. Here’s the proof.
Continue reading