Brands have a responsibility that shouldn’t be taken lightly. They can make the world a better place, one brand at a time.
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Tag: brands
4 Ways Creators Are Revolutionizing Marketing — and How Big Brands Can Benefit
With their unique ability to genuinely connect with audiences, creators have carved out niche marketing strategies that radically differ from traditional approaches. It’s time big brands take notice.
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Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth
Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.
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More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn’t One of Them.
Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.
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Why Brands Should Direct User-Generated Content
With the rise of user-generated social media posts, here’s why brands should direct and have control over all of the content out there that’s associated with their name.
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Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
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‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands
From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.
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3 TikTok Trends Brands Should Pay Attention To
Trends on TikTok shift as quickly as they begin, and content creators must stay agile and on top of what’s hot if they hope to make money from their profiles. Here are a few trends to pay attention to.
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7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023
Here are seven predictions for how brands will harness the power of virtual influencers in 2023.
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3 Authentic Ways Brands Can Celebrate Black History Month
Here’s how your marketing department can authentically celebrate Black History Month and Black culture year-round.
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Three Tips For Brands And Retailers To Unlock New Opportunities From The Trends Reshaping Global Markets
In terms of trends, sustainability could be a trump card for retailers this year.
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4 Practical SEO Tips for Sports Brands
As a sports brand, having a strong online presence is essential for success. You can boost your visibility and gain more customers with the right SEO strategies. Search Engine Optimization (SEO) is a set of techniques and tactics used to increase the organic traffic that a website receives from search engines like Google. If your […]
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5 Underrated Tips for Brands to Boost Holiday Sales
Don’t let holiday shoppers scare you. Instead, follow these five strategies for optimal online holiday sales.
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The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
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The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
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How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here’s how (and why).
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Why Franchise Brands Need to Start Utilizing Video Marketing
Here’s why video marketing makes sense for franchise brands.
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