Facebook’s new average watch time metric may sound straightforward, but it has a twist.
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Tag: brands
Twitter now lets brands advertise only to potential site visitors likely to become customers
Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
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Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads
More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.
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