In today’s advertising world, skepticism is a mounting challenge for brands, and here’s why out-of-home advertising is preferable for many brands today.
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Tag: brands
5 Secrets People With Popular Personal Brands Never Told You
As a personal brand in today’s evolving world of AI and technology, you have a disconnected world to leverage in your favor.
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A Media Exec on How Brands Can Leverage OTT and FAST for Marketing Success: ‘It’s More Lean In Than Lean Back’
Entrepreneur Media is one of the latest publishers to arrive on the rapidly growing FAST scene. EntrepreneurTV will feature original shows, interviews, docu-style segments and, of course, brand-integration opportunities throughout.
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What Brands Need to Know About Social Commerce
Social commerce needs to be at the top of your list if your brand relies on online sales.
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Why Zero-Party Data is the New Secret Weapon for Brands
With all the data sources available to brands and marketers, is zero-party data actually the most valuable insight?
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It’s a Golden Age for Brands That Fall Into This Category. Does Yours Make the Cut?
In an economic world in which customers seek brands that act on their promises more than ever, it’s critical to fine-tune your mission, values and community connections.
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The Top 7 PR Trends That Brands Should Care About Right Now
Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy.
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5 Ways Brands Can Get the Most out of a Franchise Trade Show
Put your best foot forward in the sales-rich environment.
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The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs
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How Travel Brands Must Deal With Reimagined Audience Archetypes
The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.
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How Ecommerce Brands and Subscriptions Can Navigate the Post-Pixel World
Here are three things successful subscription and ecommerce companies are doing to come out on top in a post-pixel world.
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What Do the Most-Followed TikTok Brands Have in Common?
Trends you should definitely be looking out for as you execute your TikTok strategy.
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Vegan Brands Are Swinging For Our Greatest Hope: Gen Z
The fastest-growing brands in the plant-based food space are realizing that to sell to young people today, they can’t play it safe.
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Top Tools and Resources for eCommerce Brands
In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer,…
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How Brands Like Joybird and Men’s Wearhouse Are Rewriting the Marketing Playbook
Brands seek to break through online advertising clutter with data-driven, ‘out of the box’ consumer messaging strategies.
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6 Ways Brands Can Prepare For the Holiday Season Right Now
Holiday shopping is coming early this year, so brands must start preparing for the season now.
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How Sustainable Brands Win Over the Discerning Conscious Consumer
As sustainability credentials become the norm, brands must develop the capabilities to grow through a differentiated sustainability identity, innovative production systems and new value-driven consumption models.
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