If you have no place to authentically enter the conversation or connect with that cultural moment, don’t do it. Sitting on the sidelines for that moment could be the best decision you could make in the new year.
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Tag: brands
Masked Santa Emerges as a Holiday Hit for These Brands
There is no doubt that 2020 has been a tough year, but many small retailers are finding ways to acknowledge the situation with masked Santa holiday ornaments and memorabilia.
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4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can’t Ignore
Advice how to create powerful brands in a world with a near-zero attention span.
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Attention Brands: Kindness Sells
Consumers show increased loyalty to brands that are actively engaged in doing good for the world.
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Americans Are Washing Their Hands Less. Here’s How Brands Can Help Change That
Unlike the rest of the world, Global Handwashing Day didn’t make much an impact in the U.S. this year. Here’s why our over-reliance on hand sanitizer needs to stop, and how brands can help.
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4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
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Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Read the full article at MarketingProfs
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More Than Changing Racist Names, Brands Must Create New Social Footprints
The five things brands with troublesome logos and history must do to change.
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5 Ways Brands Can Reinvent Their Digital Marketing Strategy
Surefire methods any business can adopt to help them thrive.
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How Brands Appeal To The Canna-Curious
How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.
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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs
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Six Reasons It’s Time for Brands to Replace Stock Photos With User-Generated Content
As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it’s time to ditch stock photos. Read the full article at MarketingProfs
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How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.
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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
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How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Marketing is essential but never cheap, so upping your ROI is the name of the game.
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5 Hyper-Efficient Ways Brands Can Engage Daily on Instagram In 5 Minutes (or Less)
One survey said 72 percent of teens use Instagram. That’s a ready-made audience you need to consider.
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How Brands Can Work With Festival Sponsorship
Festivals and sponsors collaborate with each other to create events that help bring communities together.
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