What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs
Continue reading
Tag: brands
How Brands Get People to Care. And How Yours Can, Too.
You know all those Subaru commercials starring, um, dogs? There’s a good reason for that.
Continue reading
9 Ways Brands Can Explode Their Sales With YouTube
Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.
Continue reading
When Brands Advocate Social Causes, Authenticity Is Key
Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its “The best men can be” ad.
Continue reading
Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
Continue reading
Young People Will Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
Continue reading
How 2 Entrepreneurs Are Helping Brands Make Millions
Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money.
Continue reading
Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.
Taking a big risk sometimes leads to a big reward.
Continue reading
Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
Continue reading
The Top 200 Franchise Brands People Love the Most
Franchising is all about brand power.
Continue reading
3 Ways Cannabis Brands Can Make a Powerful First Impression
Experts say you only have 7 seconds to hold a consumer’s attention. Here’s a good place to start.
Continue reading
Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)
Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.
Continue reading
3 Ways Brands Are Using Virtual Reality Right Now
Why offer same-old, same-old content when VR lets customers be right there with you, virtually.
Continue reading
Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know
To start with, here’s a peek into how TechCrunch’s Travis Bernard thinks about data, storytelling and promotion.
Continue reading
How to Market to Moms: 5 Insights Brands Should Know (Infographic)
With 85 million moms in the U.S., it’s safe to say their opinions are highly influential.
Continue reading
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands.
Continue reading
Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What’s Next
With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.
Continue reading