If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.
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Tag: brands
How Influencer Marketing Can Become a Powerful Weapon for Brands
Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey.
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18 Marketing Trends to Watch in 2018
Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.
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Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
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What Can Modern Marketers Learn From Advertisers of the Past?
Does Mad Men style marketing hold any place in today’s digital age?
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3 Brands Crushing Instant Customer Service
Live chat is your direct connection to the most important people in your universe — your customers.
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3 Reasons Why Influencer Marketing Produces Incredible Value
Still on the fence about influencer marketing? It’s time to join the trend.
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How to build an audience of consumers in today’s highly competitive environment
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
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But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers.
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Organizing your company to win in mobile
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth.
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Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.
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3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.
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Pinterest opens self-serve version of Pin Collective branded-content program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform.
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To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Today’s highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.
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4 easy ways to take social media marketing to the next level
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.
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Capturing dark social activity can help brands avoid data commodification
Don’t ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.
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Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.
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Please visit Marketing Land for the full article.