Facebook is also adding controls for brands to specify who can tag them in a post and for creators to manage who can promote their posts.
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Tag: brands
Facebook lets brands promote publisher & influencer posts as ads
New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.
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Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
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Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
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Facebook will let brands target ads to people who RSVPed to their Pages’ events
Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.
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Voice is an important new channel for brands to measure, but not in a silo
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets.
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The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
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Facebook lets brands, publishers connect Groups to their Pages
Facebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences.
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Facebook will tell brands if the people clicking their ads actually made it to their sites
Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.
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How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
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Four ways brands can boost retail channel sales through content
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.
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Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
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Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter gives brands DM buttons for people to open links, post pre-written tweets
Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.
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Brands are facing a whole new world of retail realities
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.
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