Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
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Tag: brands
[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance…
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Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.
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National Brands & Local Search: Use Insights to Drive Actions
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…
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3 brands that do email marketing right
Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.
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Why some brands are letting Amazon handle their e-commerce operations
With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the website.
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Signal expands its identity solution beyond a brand’s own properties
Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.
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Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
The launch of its Marketing Cloud makes these histories available for predictive marketing and sales attribution.
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Major US brands now pulling ads from YouTube & Google over extremist content
Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.
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What makes people love the brands they love?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
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Cutting-edge martech? 65% of brands have no plans to invest this year
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don’t plan to invest in them just yet.
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Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics
In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories and 88 percent of those viewers watched the whole thing.
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Why UGC should be brands’ New Year’s content resolution in 2017
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
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Why brands should embrace UGC as part of their marketing strategy
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
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Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Budweiser’s “Born the Hard Way” – an immigration story about founder Adolphus Busch coming to America – was the most watched ad on game day.
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Amazon adds 50 brands to Dash program, making 250+ products now available via Dash Buttons
In addition to new Dash brands, Amazon launched “virtual” Dash buttons last week on its site and app.
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5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
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