In challenging economic situations, it’s critical to understand buyers’ priorities and create engaging content that resonates with their needs.
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Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?
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Create Content That Breaks Through the Noise (But Doesn’t Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]
Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs
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5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year
Increase customer trust and loyalty with these shifting-landscape strategies.
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10 Factors That Will Make or Break Your Influencer Marketing Campaign
Here’s a handy list of must-dos to improve the return on investment of your influencer collaborations.
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This $15 Course Can Help You Break into a Growing Marketing Channel
Reach more audiences with this Final Cut Pro X course.
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The Ability to Sell Will Make or Break Your Company, So Stop Underselling It
A clever marketing campaign will only take you so far.
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Break through 5 common barriers to contextual marketing and connected experiences
In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.
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Please visit Marketing Land for the full article.
Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Please visit Marketing Land for the full article.