Disprz aims to utilize the fund for the company’s expansion in the US and UK markets by pushing the pedal on hiring and marketing
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Tag: bridge
How to bridge the gap between brand and direct response marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.
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Please visit Marketing Land for the full article.
Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.
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Please visit Marketing Land for the full article.