If your marketing team hasn’t experienced an economic downturn before, make sure they head into it with the following playbook.
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Tag: bringing
The New Opportunities That Virtual Event Are Bringing to Businesses
Pandemic restrictions may have eased, but multi-session online happenings are here to stay.
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Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the full article at MarketingProfs
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This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America
How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States.
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Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.
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Please visit Marketing Land for the full article.
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.
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Please visit Marketing Land for the full article.
KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.
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Please visit Marketing Land for the full article.