It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
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Tag: budget
7 Tips for Effectively Allocating an SMB Advertising Budget
By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective.
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Where Would You Spend an Extra $50K in Your Marketing Budget?
Advertising or conversion optimization? Do the math before you answer.
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You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
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An Insider’s Guide to Keeping Your Video Budget in the Black
Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check.
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‘Magic Dentist’ Shows How to Make a Memorable Ad on a Budget
Sometimes all you need is a little creativity.
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How Bots Steal Your Online Advertising Budget
The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.
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5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need.
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Effective Email Strategies for Startups Marketing on a Budget
Develop personas, and write customized emails that offer genuine value.
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5 Ways to Bootstrap SEO When You’re on a Tight Budget
Getting links and incorporating keywords won’t break the bank.
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Here’s How to Level up Your Marketing Team (Without Blowing Your Budget)
Ever considered purchasing a conference ‘recap’ instead of blowing thousands on an actual conference itself?
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How to Drive Marketing Results When You’re Facing Budget Cuts
You need to get a whole lot better at SEO to get more bang for your marketing buck.
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Why You Should Treat Your Marketing Budget Like a Poker Bankroll
Budgeting to outlast unlucky streaks will help you avoid huge losses so you can go all-in on top-performing ads.
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How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
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Please visit Marketing Land for the full article.
Learn 3 proven methods for winning additional PPC budget from your clients
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.
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Please visit Marketing Land for the full article.
Scaling your content without draining your budget
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distribution.
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Please visit Marketing Land for the full article.
Marketing budget increases: Tips for wielding a double-edged sword for 2017
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.
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Please visit Marketing Land for the full article.