building - Online Marketing

July 20, 2017 Uncategorized

Building an Amazon Alexa Skill is so easy, Grandma can do it

How can you tap into the power of Amazon’s Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

An easy quarterly plan for local link building

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.

Please visit Marketing Land for the full article.

June 26, 2017 Uncategorized

When it comes to building brand infatuation, easy does it

What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.

Please visit Marketing Land for the full article.

April 11, 2017 Uncategorized

Marketing Day: Link building, Snapchat analytics & Virool’s Vertical Video Exchange

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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April 11, 2017 Uncategorized

Link building: Preliminary research and analysis

Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

A proven method for building a strong PPC account team

What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…

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February 16, 2017 Uncategorized

Broken link building made easy

Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.

Please visit Marketing Land for the full article.

February 14, 2017 Uncategorized

Seasonal and holiday link building

It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.

Please visit Marketing Land for the full article.

January 17, 2017 Uncategorized

6 best practices for building a developer community

How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.

Please visit Marketing Land for the full article.

November 22, 2016 Uncategorized

Link building is (specialized) marketing

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

Please visit Marketing Land for the full article.

November 17, 2016 Uncategorized

A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency

For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment.

Please visit Marketing Land for the full article.

October 12, 2016 Uncategorized

How should your ad budget impact campaign building?

Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.

Please visit Marketing Land for the full article.