The right persona-building strategy can sharpen your messaging and maximize your brand’s impact on buyers.
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Tag: buyer
How to Align Content to the Buyer’s Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
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Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer
We’ve all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. Read the full article at MarketingProfs
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The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today’s B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That’s why video is the perfect content format to reach those buyers. Here’s how. Read the full article at MarketingProfs
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How to Create Your Buyer Blueprint
Developing a good idea of who your best customers really are will help you find a strong market for your business.
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What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs
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Effective Content Types for Each Stage of the Buyer’s Journey [Infographic]
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs
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The Exact Videos You Should Use in Each Stage of the Buyer Funnel
Combining video marketing with your sales funnel forms a very strategic combination.
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How to Create Buyer-Focused Sales Content That Gets Traction
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. Read the full article at MarketingProfs
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The Steps of Creating Your Buyer Blueprint
Developing a good idea of who your best customers really are will help you find a strong market for your business.
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How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it, too. Time to add to those buyer personas.
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3 Tips for Turning Your Buyer’s Journey Into a Reliable Conversion
Brands that provide customers with high-quality research materials before those customers make a purchase are more likely to win their trust.
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Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
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How to use your buyer personas to build your 2017 marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.
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PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
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Simple steps to addressing your one-time buyer problem
While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
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Please visit Marketing Land for the full article.