In challenging economic situations, it’s critical to understand buyers’ priorities and create engaging content that resonates with their needs.
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Tag: buyers
3 Customer Experience Breakdowns That Buyers Hate
Many organizations are still failing to connect the dots between content and an elevated buyer experience. To help you avoid making the same mistakes, this article outlines three customer experience breakdowns that happen all the time.
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The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2. Read the full article at MarketingProfs
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The mathematical formula for you to retain more customers (and find new buyers)
Only a fanatic customer will be able to recommend you as a supplier.
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What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs
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3 Ways to Educate Buyers Online
With science on your side, making the effort will pay dividends.
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Customer service: Tips to make your buyers feel VIP
“How they make you feel” is the most important factor in deciding whether or not a person will buy from a certain company again.
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How to Weave More Empathy Into Your Marketing for Better Connections With Potential Buyers
Improve the empathy and relationships you have with your prospects.
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How to Build a Brand Story That Buyers Emotionally Connect With
Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.
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How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, ‘Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.’ Read the full article at MarketingProfs
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How to Make Your Product Truly Irresistible to Buyers
Three ways to overcome sales objections.
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3 Psychological Reasons Why Buyers Crave Reviews
Consumers use reviews as a source of information and to increase their sense of social belonging.
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Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know
The people who make big-dollar buying decisions want you to know how to contact them and what topics to discuss.
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