Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
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Tag: buys
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior.
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Instagram’s direct-response Story ads are available for self-serve buys
Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app.
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Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.
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TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
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Optimizely buys Experiment Engine for its optimization tools
Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.
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Adblock Plus’s parent company buys content micropayment service Flattr
The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.
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Yelp buys Turnstyle to expand targeting and offline attribution capabilities
The acquisition greatly enhances what Yelp can offer business owners.
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Campaign Monitor buys customer data platform Tagga
With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.
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Revcontent buys content rec engine Rover
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
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Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
The acquisition and new capabilities point to the importance of social ads to social management platforms.
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Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.
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Dun & Bradstreet buys Avention so its data can become real-time triggers
Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.
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Return Path buys email deliverability specialist Email Copilot
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
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IBM buys Fluid’s Expert Personal Shopper for Watson
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.
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MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious…
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