call - Online Marketing

May 21, 2017 Uncategorized

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to…

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May 8, 2017 Uncategorized

Call for entries: The 2017 Search Engine Land Awards

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.

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December 8, 2016 Uncategorized

Invoca embeds IBM’s Watson so call centers can better understand their customers

Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.

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November 1, 2016 Uncategorized

Facebook’s Q3 2016 earnings call: ad load issues, ad-blocker blocking, a video-only feed

What advertisers should know from Facebook’s Q3 2016 earnings call.

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September 29, 2016 Uncategorized

Why call tracking helps improve PPC lead generation account performance

Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.

The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.

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