Wouldn’t it feel great to walk into a room of potential customers who already have a favorable impression of you and what you offer? Take a look at a few steps for turning a cold call into a hot one.
Continue reading
Tag: calls
The Underestimated Value of Phone Calls That Marketers Miss
Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities.
Continue reading
How to Qualify the Right Leads for Phone Calls
You don’t need more leads. You need the right leads.
Continue reading
How soft calls to action will save your B2B campaigns
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads.
Continue reading
Please visit Marketing Land for the full article.
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to “clean up the crap.”
Continue reading
Please visit Marketing Land for the full article.
ANA calls for independent audits of ads in the ‘walled gardens’
The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.
Continue reading
Please visit Marketing Land for the full article.
Lotame launches what it calls ‘first TV data management platform’
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
Continue reading
Please visit Marketing Land for the full article.
Generating leads from content: Placing calls to action
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.
Continue reading
Please visit Marketing Land for the full article.
DialogTech and LiveRamp join to make calls a display optimization tool
Partnership brings call-conversion-based audience targeting to display.
Continue reading
Please visit Marketing Land for the full article.