The brand is using a mobile wallet pass to promote its anti-animal-testing campaign.
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Tag: campaign
Marketing Day: A martech wish list, GroupM viewability standards & Google Home
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form messaging!
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Why the marketing campaign is dead and what should replace it
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.
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Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of platform.
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How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.
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Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
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Marketing Day: E-commerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her…
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Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Times
Pinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic’s and The New York Times’s sites.
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Is your creative agency killing your campaign?
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.
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What to look for in a paid media campaign management tool
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…
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How to use social proof in your marketing campaign
From reviews to user-submitted content, contributor Timothy Carter explains how the various types of social proof can bolster your brand.
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Campaign Monitor buys customer data platform Tagga
With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.
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Event-oriented vs. always-on: The campaign tactics that work
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.
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Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
The car maker has released two teaser ads with McCarthy as the narrator.
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Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
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4 things that can go wrong in an influencer campaign (and how to fix them)
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them.
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