Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
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Tag: campaign
Facebook set to launch international ad campaign for Facebook Live
Company plans two-phase campaign in the US and UK starting this weekend.
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How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
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