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Tag: campaigns
8 Controversial Marketing Campaigns That Paid Off
People can tell when you sincerely believe in your message.
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3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms?
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The 3 Ms of Successful Direct Marketing Campaigns
If you can get your message, market, and media right, you’ll be on your way to marketing dominance.
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A Primer on 3 Types of Email Autoresponder Campaigns
Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals.
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Geo-Targeted Ad Campaigns are the New Gold Standard for Local Politicians
What works for Main Street businesses also works for people campaigning for local office.
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Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns
You’ll win more business with personalized automated email campaigns — here’s how to do it.
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Why Ecommerce Owners Must Create Google Shopping Campaigns
Follow these steps to earn a better ROI and a higher CTR for your ad campaigns.
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Google Display Network: An optimization and fraud-avoidance guide
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display advertising campaigns to avoid fraud and reach your performance goals.
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Please visit Marketing Land for the full article.
Your account structure might be hurting performance. Here’s why (and how to fix it)
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.
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Please visit Marketing Land for the full article.
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
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Please visit Marketing Land for the full article.
Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
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Please visit Marketing Land for the full article.
[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
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Please visit Marketing Land for the full article.
How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
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Please visit Marketing Land for the full article.
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.
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Please visit Marketing Land for the full article.
Google introduces fully-automated ‘Smart’ display campaigns
The new campaign type applies machine learning to all aspects of campaign optimization.
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Please visit Marketing Land for the full article.