Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
Continue reading
Tag: cannabis
The Complicated Business Of Advertising And Marketing In Cannabis
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
Continue reading
‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
Continue reading
The New, Cool Term For Cannabis? It’s Still Up For Grabs.
The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
Continue reading
Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Continue reading
Helping Dads Discover Medical Cannabis This Father’s Day
Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.
Continue reading
Mary Jane: How the Cannabis Industry Can Win Women Over
Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Continue reading
How to Start a Cannabis-Focused Branding and Design Business
Two industry experts give their tips for breaking into this green-hot industry.
Continue reading
Gary Vee Has Some Important Advice for Cannabis Entrepreneurs
The marketing guru says your brand is your protector, content is king, and slow and steady wins the race.
Continue reading
This Mom Entrepreneur Is Developing Medicinal Cannabis to Treat Kids With Autism
Erica Daniels has dedicated her life to teaching families how cannabis can help their kids with autism.
Continue reading
Cannabis Professionals Are Tackling the Industry’s Big Issues
The responsible professionals building the cannabis industry are not dodging the social issues inherent with the normalization of marijuana.
Continue reading
How Israel Became the Global Leader in Cannabis Research
Israeli researchers have explored the plant’s seemingly limitless beneficial uses for decades while the US remained stubbornly in a prohibition dark age.
Continue reading
These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand
Cannabis brands can learn a few lessons from the love between customers and specialty coffee
Continue reading
So, You Think You’re a Cannabis Industry Thought Leader?
In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership.
Continue reading
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
Continue reading
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Continue reading
Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
Continue reading