Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
Continue reading
Please visit Marketing Land for the full article.
Tag: case
Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.
Continue reading
Please visit Marketing Land for the full article.
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
Continue reading
Please visit Marketing Land for the full article.
Google settles Russian antitrust case over default Android apps
Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers.
Continue reading
Please visit Marketing Land for the full article.
The business case to merge sales & marketing ops
Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.
Continue reading
Please visit Marketing Land for the full article.
Case study: location data outperforms online signals as e-commerce targeting tool
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.
Continue reading
Please visit Marketing Land for the full article.
The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
Continue reading
Please visit Marketing Land for the full article.
Case study: JavaScript blocking Google’s view of hreflang
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
Continue reading
The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.