CD Game - Online Marketing

Bpm’online has a built-in advantage for complying with GDPR

The company’s business process management is so integral to its platform that it is represented by an acronym in its name.

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Called Aura, it predicts what products a specific user would like to see next.

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The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.

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The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers.

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The CEO of a bot-building platform envisions the real impact of bot-based commerce.

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Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given product.

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The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing.

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