Invest in video, understand your audience and research the channels they use.
Continue reading
Tag: changes
Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.
Continue reading
How the Internet of Things changes everything
Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing devices continue to come on line every year.
Continue reading
Please visit Marketing Land for the full article.
It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative
Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.
Continue reading
Please visit Marketing Land for the full article.
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities
Continue reading
Please visit Marketing Land for the full article.
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
Continue reading
Please visit Marketing Land for the full article.
Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
Continue reading
Please visit Marketing Land for the full article.
After recent News Feed changes, Facebook offers guidance for publishers
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
Continue reading
Please visit Marketing Land for the full article.
About.com changes name to Dotdash to complete year-long rebrand
Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.
Continue reading
Please visit Marketing Land for the full article.
Facebook changes some measurements for Pages’ organic videos
Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
Continue reading
Please visit Marketing Land for the full article.
How changes to consumer privacy law might impact marketers and martech
Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
Continue reading
Please visit Marketing Land for the full article.
SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
In this week’s Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.
Continue reading
Please visit Marketing Land for the full article.
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Facebook News Feed changes, personalized local content & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of…
Continue reading
Please visit Marketing Land for the full article.