Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them.
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Tag: clicks
Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more.
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Beat high-cost paid search clicks by sweating the details
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.
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Please visit Marketing Land for the full article.
Google Display Network: An optimization and fraud-avoidance guide
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display advertising campaigns to avoid fraud and reach your performance goals.
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Please visit Marketing Land for the full article.