Why you should consider Hispanic customers as a vital part of your future sales strategy.
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Tag: cmos:
The new CMO role in digital commerce
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.
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Are you a marketer? You need to be marketing yourself
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.
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As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Holly Rollo will be a panelist for the MarTech Boston session, “Digital Marketing and Cybercrime: What Every Marketer Should Know.”
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Meet today’s CMO: Multisport athlete
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape.
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Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
One in three of the CMOs to rank on Forbes’ list were women.
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Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.
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Pioneering CMOs discuss the future at MarTech
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former…
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B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.
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Hey, CMOs: Who owns your brand?
Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy.
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CMOs, invigorate your brand and your career
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
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A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social experience of the students it aims to serve.
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A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
CMO John Dillion says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people.
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3 ways CMOs can win the hearts of customers — and CEOs
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise.
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Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Marketing leaders from Mizzen+Main, PepsiCo, Peloton and more share the martech they hope to see this year.
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Please visit Marketing Land for the full article.