PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.
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Tag: cmos:
A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment.
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Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you strategize for this Q4 and beyond.
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