A website’s performance depends on a group of passionate, cross-functional champions who can get the right things done fast. Here are three ways I’ve helped dozens of teams balance competing priorities and get the most out of their most important digital asset.
Continue reading
Tag: collaboration
What ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
Continue reading
Tru Optik announces collaboration with comScore
comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO
Continue reading
Please visit Marketing Land for the full article.
Better collaboration is the best martech investment you can make
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.
Continue reading
Please visit Marketing Land for the full article.
[Reminder] Live Webinar–Tips for better brand/agency creative collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…
Continue reading
Please visit Marketing Land for the full article.
Creative is Complicated: Tips for better brand/agency collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process,…
Continue reading
Please visit Marketing Land for the full article.