With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.
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Tag: comes
3 Strategies to Live By When It Comes to Doing More With Less in Marketing
Utilizing three words — scrappy, curious and frugal — and these three strategies can help you produce successful outcomes from your marketing efforts, leading to increased customer satisfaction and new business to boost your revenue.
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Why Customer Confidence Always Comes First
Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.
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When It Comes to Social Media, TikTok Can Maximize Your ROI
TikTok for Business makes it easy to promote quality content that boosts engagement and conversions.
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This Is the New Standard When It Comes to Newsletter Content
Newsletters remain invaluable sales tools, but the old weekly-update paradigm is simply not enough to keep your brand uppermost in prospects’ minds.
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When It Comes to Video Marketing, Don’t Underestimate the Power of Frequency
In the past, one TV commercial could reach tens of millions of people at once. Those days are gone.
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3 Reasons Simple Isn’t Always Better When It Comes Logo Designs
Minimal logo designs may be the hottest trend, but it doesn’t work with every brand image.
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Learn to Stop Saying ‘Um’ and ‘Ah’ Before The Media Comes Calling
It’s natural, we all do it — insert little placeholder words to buy time to finish forming a sentence — but media time is precious for increasing your company’s visibility. Train yourself to become a good interview.
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5 mindset mistakes you may be making when it comes to SEO
Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.
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When it comes to building brand infatuation, easy does it
What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.
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Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
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Cortana comes to Android’s lockscreen, Siri does some new tricks
comScore estimates roughly half of all search queries will be voice-initiated by 2020.
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From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.
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Cortana comes to Android’s lock-screen in a battle for visibility and usage
Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.
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Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
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Why building relevant ads in a cookie-free world comes down to context
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
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