Just because consumers are online doesn’t mean you can’t form meaningful relationships.
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Tag: commerce
6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them.
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5 Can’t-Miss E-Commerce Personalization Ideas
It’s time to move beyond mere product recommendations.
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3 Content Hacks Every E-Commerce Marketer Should Know
There’s more than enough material to sustain your campaign. You just have to know where to look.
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E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]
Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs
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How to Choose Your First E-Commerce Product
And do it without taking too big a risk.
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4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook
Put your money where your online retailer is.
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The new CMO role in digital commerce
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.
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Please visit Marketing Land for the full article.
Marketing Day: Digital commerce report, Facebook Audience Network updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Amazon Prime Day drives Prime memberships and Amazon commerce lock-in
With 85 million members, Amazon Prime could be the most effective loyalty program ever.
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Please visit Marketing Land for the full article.
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today’s retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
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Please visit Marketing Land for the full article.
An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.
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Please visit Marketing Land for the full article.
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’
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Please visit Marketing Land for the full article.
M-commerce 21 percent of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales.
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Please visit Marketing Land for the full article.
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales.
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Please visit Marketing Land for the full article.
Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce sites do.
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Please visit Marketing Land for the full article.
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
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Please visit Marketing Land for the full article.