Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.
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Tag: companies
This 24-Year-Old Has Started 4 Companies — Now He Wants to Help You Scale Your Business
Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.
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The 7 Worst Mistakes Companies Make When Laying Off Employees
From mass layoffs via conference calls to withholding vacation payouts and severance, these are the worst tactics I’ve seen.
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4 Veteran-Owned Companies to Watch in 2018
These entrepreneurs share a passion for overcoming challenges and continuing to use their skills and talents to support their families and their communities.
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Cultivating an Emotional Connection With Your Customers Is How You Survive Disruption
A new crop of ecommerce startups has redefined personalization.
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How Your Company Can Use Both Outsourced and In-House Marketing
Recognize knowledge gaps, then use that as a guide.
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Fraudsters don’t sleep, no matter who owns the tools to fight them
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.
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Organizing your company to win in mobile
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth.
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TAG awards 9 adtech companies with “Certified Against Malware” seal
The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.
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5 ways companies can improve their mobile user experience
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
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10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.
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E-commerce companies can improve revenue by following these 5 tips
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
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#DeleteUber: companies being forced by events to wade into political fray
Neutrality may no longer be an option in the Trump era.
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How much should B2B companies invest in digital marketing?
What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.
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8 companies doing social media right and what marketers can learn from them
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.
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