Tag: company
How Your Company’s Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
Continue reading
This Entrepreneur Shares How to Name Your Company — or Fix a Bad Name
The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Continue reading
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Continue reading
How to Make Sure Your Company’s Emails Stay Out of the Spam Folder
Navigate the byzantine world of email deliverability and ensure you get the most out of your emails.
Continue reading
A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
It’s Tough to Hear, But . . . Your Company Doesn’t Always Need You
As one CEO acknowledged, “You don’t really know the strength of the organization until you’ve seen what happens when the leader disappears for a while.”
Continue reading