After you see measurable success with customers, it’s time to kick into high gear. Here’s how to accelerate past the tricky 15,000-subscriber mark.
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Tag: company
Investors Saved This Company by Tapping a Food Industry Veteran to Lead It
Incredible Foods had started as a different company and underwent a big pivot when its backers asked the former COO of Ocean Spray to step in.
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Are You Ready to Host a User Conference? 5 Ways to Tell the Time Is Right.
Are your customers asking for one? Be sure to give them one that prompts them to become evangelists for your brand.
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4 Ways to Make Visual Search Work for Your Customers and Your Company
Don’t get caught on the wrong side of history. Plan your next steps now.
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One of Tinder’s First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire
Here are five marketing constants that can help every brand be successful, no matter how big or small.
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Entrepreneurs: Here’s What You Need to Know About Your Company’s ‘Net Promoter Score’
NPS is crucial to understanding the health of your business when you ask customers “the most important question of all.”
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3 Ways Content Brought My Company Back From Bankruptcy
This swimming pool CEO describes his content “epiphany”: not to set out to become his industry’s most trafficked site but to become “thought leaders on all things aquatic.”
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How I Generated Over $20 Million in New Business Using Cold Email Outreach
Success at any pursuit requires time and attention to detail. Cold email outreach is no exception.
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How Your Company Can Use Both Outsourced and In-House Marketing
Recognize knowledge gaps, then use that as a guide.
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5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
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Looking for a Cool Tool to Make Your Company Profitable? Have You Considered Facebook Live?
Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.
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This Business Thrived When It Made Blog Content a Cornerstone of Its Marketing Strategy
Start simple, then hone in on your audience and ask for their feedback.
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Organizing your company to win in mobile
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth.
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ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
Get to Know: ESL CMO Rodrigo Samwell
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When Amazon comes for your company, don’t lose focus on what matters: Your customer
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty.
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The one martech metric that really matters: Customer lifetime value
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.
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FTC-Uber data settlement subjects company to privacy audits for next 20 years
FTC argued that Uber misrepresented data privacy and security protections for riders and drivers.
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