The business data firm changed its pitch, products, tech and organization in order to grow.
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Tag: company
5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
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Twitter co-founder Biz Stone returning to company to help ‘guide culture’
Stone says he isn’t replacing anyone, just filling hole that he left.
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Snap bought a company in March and product updates hurt user growth, per new filing
Snap paid $20.1 million for “a company that operates a cloud-hosted platform for building content online,” according to a regulatory filing released on Thursday.
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Adblock Plus’s parent company buys content micropayment service Flattr
The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.
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Publishers are not detecting most ad blockers, says company behind new ad blocking solution
San Francisco-based Streamwize tested PageFair and several other detectors, and found that they only see about 20 percent of ad blockers.
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Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping…
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IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
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A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.
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If you’re in the U.S., this marketing data company has a psychology profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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If you’re in the US, this marketing data company has a psychological profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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Please visit Marketing Land for the full article.
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel.
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