Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
Continue reading
Please visit Marketing Land for the full article.
Tag: compare
Considering a social media management platform? We compare 18 leading vendors
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and…
Continue reading
Please visit Marketing Land for the full article.
Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
Continue reading
Please visit Marketing Land for the full article.
How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
Continue reading
Please visit Marketing Land for the full article.
Compare 13 leading SEO software platform vendors
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and…
Continue reading
Please visit Marketing Land for the full article.
Compare 24 content marketing tools
“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for…
Continue reading
Please visit Marketing Land for the full article.
Compare 9 leading predictive marketing analytics vendors in this Marketing Land report
Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics…
Continue reading
Please visit Marketing Land for the full article.