4 ways to ensure you’re an entrepreneur who connects with your customers
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On a Scale of 1 to 10, Compared to Richard Branson, How Relatable Are You?
4 ways to ensure you’re an entrepreneur who connects with your customers
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What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.
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Please visit Marketing Land for the full article.
Marketing automation tools compared: GetResponse, Marketo and HubSpot
On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
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Please visit Marketing Land for the full article.