B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want.
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Tag: complex:
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
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The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.
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Please visit Marketing Land for the full article.