CTV and OTT know no borders. Having become a leading trend in the U.S. and Europe, it’s poised to transform the Asia-Pacific region as well, starting with China.
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Tag: connected
The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.
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The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.
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The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
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Please visit Marketing Land for the full article.