When you invest in customer or client relationships that easily demonstrate your understanding of their current pain points, you will build affinity with your brand.
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Tag: consumer
How Franchisees Can Use Technology to Change Consumer Behavior
Here’s how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.
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3 Tips for Using Consumer Data to Create More Personalized Experiences
Today’s consumers expect personalized experiences from brands, and data is the key to delivering on that promise and improving the overall consumer experience.
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The Benefits of Having a Consumer Brand for Hard Science
Any company doing something innovative and hard that ends up in food or consumer space, would be crazy not to think carefully about whether a consumer brand could help them.
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How Subscription Services Are Changing Brand and Consumer Habits
When it comes to this evolving landscape, there are things to both celebrate and watch out for.
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How Sustainable Brands Win Over the Discerning Conscious Consumer
As sustainability credentials become the norm, brands must develop the capabilities to grow through a differentiated sustainability identity, innovative production systems and new value-driven consumption models.
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3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
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How to Use Digital Consumer Psychology to Stand Out From the Competition
With more people shopping online than ever before, it’s time to use digital consumer psychology to your advantage.
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5 New Consumer Buying Habits That Can Transform Your Business
Novel behaviors determining new-decade buying, and how to incorporate them in your marketing.
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Omnichannel Isn’t the Death of the Consumer Brand; It’s the Path to Growth. Here’s Why.
If the concern of losing that intimate customer connection is holding you back, here are a few ways that today’s brands are better positioned than ever to keep the customer at the forefront.
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6 Ways You Can Leverage Consumer Psychology to Drive More Sales
You may be surprised how easy it can be.
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Misleading advertising: consumer buys a ‘green’ product and it turns out to be a paper-covered plastic bottle
The Korean brand had to publicly apologize for not “delivering the information accurately.”
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Meet the ‘Consumer of 2021’ and Prepare for the World After the Pandemic
After years of growth, consumption outside the home almost disappeared and many stopped going to the stores altogether. How are you attending to these changes?
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3 Ways to Win Consumer Confidence with Market Research
At the core of market research is a simple question: Do the people you talk to trust you?
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Launching a Direct to Consumer Brand? Here Are the 8 Success Secrets.
Set your DTC brand up to be a smash hit with these prep steps.
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Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love
Learn how to make customers fall in love with your brand and keep coming back for more.
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5 Creative Ways Consumer Data Can Quickly Scale Your Business
The right applications can benefit both you and your customers.
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