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Tag: consumer
With GDPR Restrictions on Using Consumer Data, Marketers Will Need to Start Mining Moments
Stop mourning the death of cookies. There is other data you can use to connect with customers.
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Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.
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Please visit Marketing Land for the full article.
It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative
Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.
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Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.
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Janrain offers one of the first GDPR portals for consumer data management
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps.
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Please visit Marketing Land for the full article.
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
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How martech is working to solve the consumer identity crisis
From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
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How changes to consumer privacy law might impact marketers and martech
Abdication of consumer privacy protection in Washington could cause states to jump into the fray.
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The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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Please visit Marketing Land for the full article.
TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Viewing habits were meticulously logged, tied to demographics and sold to third parties for ad targeting and tracking.
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Don’t risk your business and consumer relationship over ‘alternative facts’
Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant.
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Going beyond ‘right consumer, right time, right place’
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
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Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?
The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.
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Please visit Marketing Land for the full article.